Matthew Calverley is the creator of the amazing food blog Vegan Heartland! Vegetarian since 2002 and vegan since 2005, he had the idea of creating his blog one day while cooking. He says, "I had plated the dish and sat down to eat it and thought 'This is seriously pretty enough to take a picture.' I didn't want to be a crazy person and just take a picture of it. I needed a reason to! So the idea of Vegan Heartland came to be."
Growing up with a loving family in Minnesota & Wisconsin, the heartland of America, Matthew had a sense that eating animals was wrong. “It wasn't until I became older and discovered the truth behind how meat actually got to my plate when I made the decision to become Vegan.” Matthew says it was one of his most life-defining moments.
“The day I chose compassion over cruelty, consciousness over unconsciousness, love over lamb chops - has made my life so much more rewarding knowing that I don't contribute to the massive amount of suffering that takes place in the meat and dairy industry. Veganism nourishes my body and soul."
Read more about Matthew & check out his blog at www.Vegan-Heartland.com!